Cosmetic

Megatrend: Fight for individuality

Industry

We focus on the development of cosmetic products and brands with high added value, with increasingly more natural ingredients, friendly to the body and the environment. We take advantage of the biodiversity of our American continent to develop unique formulas for unique people who make up a growing middle class.

Agroindustrial

Ecosystems

Megatrend: Healthy Lifestyle

We connect responsibly to agro-industrial ecosystems whose products have a high added value (superfoods), important for middle class consumers in America, Europe and Asia.  We enrich these products with Wokii-style innovation: capital, knowledge and sales channels.

Consumers

Connected

Megatrend: Sales channels and new shopping experiences

We investigate, develop, and deepen sales channels and shopping experiences.  We work on the challenges that group brands face in connecting increasingly demanding consumers in increasingly complex channels with increasingly diverse generations.

We focus on aspirations of the

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Middle class

We are constantly searching for business opportunities in our sectors of interest.  We create products and services based on the desires and needs of the middle class.

Long-Term

Horizon

We believe in the creation of long-term value, supported by a government structure that allows the deployment of patient capital, developing companies with high potential to grow and obtain regional reach.

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DeepUnderstanding

oftheSystem

Changes in consumer behaviour driven largely by technological disruption are driven to new dynamics in the development of industries in growing markets in Latin America. Our deep understanding of these systems (cosmetic industry, agroindustrial ecosystems, connected consumers) allow us to eliminate uncertainty and identify opportunities for transformation and value creation.