Wokii is an investment platform that combines knowledge in different industries (cosmetics, agribusiness, connected consumers) with regional execution capabilities.
We overcome the market’s restrictions by keeping up with startups, providing great relational capital, a deep knowledge of the consumer, channel development experience and excellent product development
We connect Capital + Value to ideas in rapidly developing sectors (cosmetics, agribusiness, connected consumers) to create projects that keep in mind disruptive innovation, great economic value creation and deep market penetration in the Latin American middle class.
Megatrend: Fight for individuality
We focus on the development of cosmetic products and brands with high added value, with increasingly more natural ingredients, friendly to the body and the environment. We take advantage of the biodiversity of our American continent to develop unique formulas for unique people who make up a growing middle class.
Megatrend: Healthy Lifestyle
We connect responsibly to agro-industrial ecosystems whose products have a high added value (superfoods), important for middle class consumers in America, Europe and Asia. We enrich these products with Wokii-style innovation: capital, knowledge and sales channels.
Megatrend: Sales channels and new shopping experiences
We investigate, develop, and deepen sales channels and shopping experiences. We work on the challenges that group brands face in connecting increasingly demanding consumers in increasingly complex channels with increasingly diverse generations.
We focus on aspirations of the
We are constantly searching for business opportunities in our sectors of interest. We create products and services based on the desires and needs of the middle class.
We believe in the creation of long-term value, supported by a government structure that allows the deployment of patient capital, developing companies with high potential to grow and obtain regional reach.
Changes in consumer behaviour driven largely by technological disruption are driven to new dynamics in the development of industries in growing markets in Latin America. Our deep understanding of these systems (cosmetic industry, agroindustrial ecosystems, connected consumers) allow us to eliminate uncertainty and identify opportunities for transformation and value creation.
We focus our efforts towards value creation as the main strategy of our business model. We promote the development of long-term partners and relationships using our companies as vehicles that are intended to deliver superior operational and financial results.